In 2004, after having successfully created a niche in the media market, Oriental’s team addressed the difficulties faced by international companies in reaching affluent Vietnamese, by creating the first line-up of real and true Vietnamese luxury publications. Driven by growing demand from a fast-expanding affluent consumer group, Oriental’s publications have multiplied and now include titles covering luxury real estate, high-end watches, Vietnam’s dining and after-hours scene, resort and spa locales, as well as the country’s most fashionable boutiques.
As the go-to source for the latest in high-end trends, Oriental has established itself as the platform for luxury brands and services in Vietnam. Oriental’s consistent and competent coverage ensures that both its growing list of publications and its dedicated event division brings the best of the world’s fashion and style to Vietnam.
The combination of insightful, in-depth editorial, cooperation with the region’s best fashion photographers, and a commitment to the world’s top brands keep Vietnam’s most desirable consumers reading our ever-expanding range of titles and our daily updated digital content. As Vietnam’s market continues to look outside the country to satisfy its desires, we will be there.
In Vietnam, luxury is our business – our only business.
The Founder of Oriental Media, Jade Huynh spent the better part of a decade studying and working in the international fashion and luxury industry. Prior to returning to Vietnam and launching Oriental Media Vietnam in 2002, with her cosmopolitan background (Chinese-Vietnamese heritage, and years of traveling the world) and a keen eye for style and design, Jade was uniquely qualified to launch a company like Oriental Media in Vietnam. Her past experience working with multi-national companies based in Paris, London, Geneva, Singapore and Hong Kong prepared her well for the challenges of Vietnam’s often colourful business environment. With its ever-expanding list of publications and digital media, and a fast-growing events division, Jade is guiding Oriental Media into Vietnam’s bright future – with style.
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